Our unintentional brain always processes situations that happen in front of us. Consequently, we can take decisions. When we think deeply, sometimes we discover some opportunities there. From the opportunities, ideas are generated. This is the simple process of idea generation.

If we ask people randomly, “do you have any business Idea?” He or she will definitely answer “yes”. We all have several unique ideas. But we could not implement it or not trying to implement it. But why? The answer is, we think we will not able to do it or it needs huge investment or there will be huge obstacles. So, we turn back and our ideas die.

Few cases of idea’s implementations

Case-1: One of my friends Mr. Khan a hard-working corporate sales manager. In early 2018, he came to me and shared his idea about new business. He said “I want to start a business like uber & Airbnb. But it’s for the health sector. Today’s thousands of people remain untreated due to the lack of time to find the right consultant or booking issue. I want to serve those people through primary online consultations. In there, patients & doctors both will be benefited…etc”. It was a multi-side platform. In Bangladesh, it was a great idea but he could not implement it. In the Corona Pandemic, 100 of the company implemented the same idea and get a huge response. So why Mr. Khan couldn’t start his business? Mr. Khan spent more time to design his implementation process. After that, he became bored with it, and day by day various obstacles came into his brain. Have you figured out what is the main reason why he could not implement his idea? The main reason is he didn’t start any groundwork.

Case-2: A senior colleague of mine Mr. Ahmed and me had coffee together. He said he wanted to leave his job after confirming his new business. He has enough progress in his new idea. His idea was mind-blowing and purely new. He shared his total idea with me. He developed his website & designed his whole work. But finally, he didn’t launch his business. Because he didn’t engage any customer with his business, he was busy with his full preparation by only himself & he invested all by himself. All these anomalies made him bore & hopeless. He gradually stopped his activities and his mind-blowing business idea has died.

Case-3: A successfully implemented idea of my friend Mr. Uddin. Mr. Uddin had planned to earn more money over his salary in early 2017. Always he was searching for an effective idea that will work. First, he thought he will be a YouTuber, but he lost his interest because of the highly competitive environment. Then he planned to sell products from different merchants through his website and get commissions. He planned to attract customers through effective and comparative product reviews. He studied how to build a website and how to positioned products. After that, he prepared a few product review articles and launched his website. Gradually he added more products related articles. In the first few months, he didn’t get any sales but got 100+ site visitors from the few parts of USA. He restructured his product selection and added more articles based on the specific targeted region. He got a few sales and profit. Then he changed a few things & invested more money. By one year he got 24000 USD from this business.

These examples are very common in our surroundings. If we summarized the whole thing, 4 main reasons come out why ideas are not implemented.

    1. Excessive encouragement: Excessive encouragement is the first cause of an idea’s death. It makes you bore after a few days. You lose your interest gradually.
    2. Without validating idea: You have to tune retune your idea, it needs proper validation. If skip this, your ideas failing possibilities will be very high.
    3. More paperwork instead of groundwork: Paperwork or theoretical analysis is very essential for any business but it’s not practical. Lack of groundwork, your idea’s implementation possibility will be reduced.
    4. Thinking more about obstacles instead of opportunities: Obstacles are everywhere. But don’t think about it more. Your interest in your idea implementation will be decreased.

6 steps of implementing any business idea

    1. When ideas come, first think do you capable of implementing them: Capabilities like your physical & mental fitness, sufficient time & financial solvency should be confirmed.
    2. Separate the obstacles and the opportunities: Obstacles & opportunities are different things, don’t nullify the opportunities by obstacles. Separate the obstacles and the opportunities in different buckets and try to solve or overcome the obstacles.
    3. Talk to your main targeted customer-group: To validate your idea, talk to your main customer-group. Ask them “How they get the job is done? If this type of product or service will available how they get benefited?”.
    4. Communicate with investors: Communicate with investors, who are previously or currently invested in this type of business. Share your thoughts and get their interest in your idea. Investors are not just your money giver they can play an important role in your decision-making.
    5. Design business model in written form: Analyzing the previous data, and retune your idea. Do the possible correction. Then write the whole idea with graphics.
    6. Prepare pilot product or service: Talk to the manufacturer for products. Share your requirements and get the per-unit cost. Ask them for sample products. Show it to your randomly selected customer. Ask them how is it and which feature will make it more useful etc. Based on customer feedback manufacture your final product. For services do the same thing.

[In case you think your idea is good enough but you are not capable to implement it, then prepare an article on this idea and published it anywhere.]

Generation and implementation of the idea is an art like drawing a picture. Every new idea is very precious, it needs a blueprint to successful implementation.